City marketing
There have been two communication campaigns in recent history:
The people of Chemnitz were at the centre of the communication concept launched in March 2014. They describe their attitude to life, profess the good aspects of their city and thus become ambassadors for a strong Chemnitz worth living in. The campaign advertises with the inviting motto "The city is me". One component of the campaign was the "Makers of the Week", which continues to this day.
Chemnitz - a city of modernity. Underpinning this self-image with messages and images was the aim of an image campaign launched in May 2009 with several poster motifs. Chemnitz, around 850 years old. Fascinating architecture reflects the changing times and the spirit of those who shaped the city: industrial monuments, renovated Gründerzeit districts such as the Kaßberg, the Schocken department stores' (Erich Mendelssohn), the Villa Esche (Henry van de Velde) or the city centre, which was completely transformed after the fall of the Berlin Wall (Helmut Jahn, Hans Kollhoff, Christoph Ingenhoven), create a bridge from yesterday to today and tomorrow.
