Trucks and buses are on the road as brand ambassadors

The Chemnitz Zwickau Region Tourism Association is now advertising holidays in the region with two large rolling billboards on Europe's roads. The eye-catching advertising campaign was developed in close collaboration with two regional co-operation partners.

These are the rolling ambassadors for the region, which in future will promote holiday experiences for holiday experiences between industrial culture and nature. Picture: Jan Stimpel

A coach from the company nictours from Mülsen and a lorry from the haulage company Weise from Limbach-Oberfrohna were branded especially for this purpose. The large-scale motifs show the variety of travel experiences from industrial culture in the August Horch Museum in Zwickau, the Karl Marx Monument in Chemnitz to the idyllic nature in the Mulde Valley with Rochlitz Castle. The slogan "Fetzt übelst Hier" stands above everything. With this cooperation, the tourism association is expanding its good collaboration with the two regional companies. Trucks and coaches are travelling throughout Germany and Europe. With the advertising campaign, the association is building on the successful Capital of Culture Year 2025 to further promote the region as a holiday destination.

Marika Fischer, Managing Director of Tourismusverband Chemnitz Zwickau Region e. V., emphasised: "Chemnitz. Zwickau. Region. will be visible to thousands of people throughout Europe with great images and a positive message. I am grateful for the cooperation with the haulage company Weise and the travel company nictours. This is a very good example of how valuable committed people and companies are for tourism as well, in order to carry our region into the world with positive images."